Resting on 51 acres and totaling 372,000 square feet is Grand Traverse Crossing. The shopping center is strategically situated on South Airport Road across from the 700,000 square foot Grand Traverse Mall, the only enclosed mall within 140 miles. National anchors Wal*Mart and Home Depot are accompanied by outparcel tenants Chili's Bar & Grill and Fazoli's Italian Restaurant, and inline tenants Staples, Toys R Us, Borders Books & Music, PETsMART and Eastern Mountain Sports, creating a well diversified marketing mix.

In addition to 15,000 year-round residents and 5 million tourists, the Traverse City, Michigan area was listed among the top 12 vacation home markets by World News and World Report (1990). It is located along the shoreline of Grand Traverse Bay and is filled with hundreds of inland lakes providing an abundance of water recreation. During the winter months, it is a haven for hikers, fishermen, snowmobilers, and both downhill and cross country skiers. In the warmer months there are miles of sandy beaches, public parks, cycling paths, numerous sports facilities, hot air balloon rides and championship golf courses, creating a resort destination for both business and leisure travel in the midwest region.

Grand Traverse County is the "Cherry Capital of the World" and draws more than 470,000 visitors to its annual Cherry Festival. Other cultural attractions include vineyards, the Interlochen Center of the Arts and the City Opera House. The area's largest employers include Munson Medical Center, Northwestern Michigan College, United Technologies, Grand Traverse Resort, Meijer and the Sara Lee Corporation.